Bergson

A historic heating plant with stunning interiors is being reimagined as a contemporary cultural centre. It features one of Europe’s most modern concert halls, an art gallery, a variety of restaurants, bars, and versatile event spaces for both cultural and corporate gatherings.
We carefully crafted Bergson’s brand identity from scratch, developing a bespoke visual world to help them shape their role as an exciting new player in the cultural landscape of Munich.

We created the logo, a comprehensive icon set and a cohesive signage system. A bespoke tagline and a unique hashtag strengthen Bergson’s brand identity and guide its communication strategy. We developed formats tailored for both digital and analogue platforms, including website design, a cinematic trailer, image brochures, a regular news magazine, and various promotional flyers.

Additionally, we created in-house media assets, merchandising products, and a consistent visual style for social media, ensuring a seamless brand experience across all touchpoints.

Brand Strategy
Brand Development
Brand Design
Art Direction
Interaction design
Cultural Communication

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